"It's the very same old tissue, honey, it doesn't make a difference, ok? It's still going to work the same way", my exasperated partner hissed into my ear as I grabbed containers after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't think I actually composed 'designer tissue'. So, yes, for a graphic designer and writer who knows everything about the kind of effort one takes into product packaging and branding items, I sure succumbed to it. All the hoopla. The shenanigans. The 'suck 'em in with great copy and fab color combo'. Hey, I am still a consumer, keep in mind that. I am entitled to fall for great packaging, I have a prevailing right to be human.
But they are so quite ... the packaging. I swear!
They have the 'nature enthusiast' packaging, the 'fruity' product packaging, the 'woman on the go' packaging, and then they have the 'kids' product packaging. I grabbed 4 of each style packages and made a run for the counter with them with my yelling kids and exasperated husband following me in sluggish movement. It was absolutely a 'die-hard' moment. You know, when the hero is fleing from a bunch of wild bad guys with maker weapons, and they're shooting at your feet or something ... and there's an explosion behind you ... and everything takes place in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging designs on them. I enjoyed the product packaging develops so much, after using up all the tissues in the boxes, read more I would cut out the designs and position it into my 'needs to keep for referral' clear folder. I don't keep a lot of stuff in there because I am pretty selective about the designs that I like, however these packaging styles made the cut.
You see, this is the kind of thing that takes place when you put some effort into making your product packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
This is what I have to inform you, as a graphic designer and consumer. The more effort you put into designing your product packaging, more clients will take an appearance and stop at your packaging or what's inside the packaging. Now, does it make good sense for me to state now that when they take and stop notification of your packaging, your opportunity of getting them to buy your item increases? Precisely.
You see, the function of packaging is to get the customer's attention. And without an electrifying packaging, customers are going to stroll past the loads and heaps of other rival items ... and yours ... without even knowing you're there! Your product is sitting there on a shelf, for goodness sake, and the only weapon you have is to have large packaging boxes a good packaging. You've won the very first round once they take an appearance and stop.
Think about it!
They have the 'nature fan' product packaging, the 'fruity' product packaging, the 'female on the go' product packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue read more paper with expensive product packaging styles on them. I liked the packaging designs so much, after using up all the tissues in the boxes, I would cut out the designs and put it into my 'needs to keep for recommendation' clear folder. I do not keep a lot of stuff in there since I am pretty selective about the styles that I like, however these product packaging designs made the cut. The more effort you put into creating your product packaging, more clients will take a look and stop at your packaging or what's inside the liquid food packaging.